Creating a Landing Page That Converts Readers Into Buyers

The landing pages are among the most crucial pages on a site. It is essential to ensure that your Internet marketing strategies include the development of, testing, and monitoring of your landing page. It is possible to directly correlate the performance of your landing pages to the rate at which you convert, therefore paying attention to the smallest of details is crucial in regards to the landing page you are using.

1) Testing Landing Pages

The best method to test for your website is to develop different versions of the landing page that you want to test. The pages should differ in terms of style as well as content, advertisements being offered, images and so on.

Once your pages are installed, you need to add Google analytics on the pages. The analytics will let you understand how people are reacting to the different landing pages you’ve created.

Create an PPC advertising campaign through Google which sends traffic to the four landing pages. You should run the campaign for at most four weeks. Check to see that all four landing pages are receiving the same amount of traffic.

2) Seeing the Results

Analyze the results to determine on the effectiveness (or failure) of every landing page. You should be able to determine the bounce rate (the less bounces the more effective) and you conversion percentage (the most crucial statistic) and the amount of time people are spending on each page.

Start by identifying your most successful and most successful pages. Examine the similarities between those pages that have the highest success as well as those that aren’t as successful. This will help you to discern what works and what isn’t working.

3) Adjusting the Landing Pages

Create a few different versions of your most effective pages to test the idea again. Be attentive to details like the type of images being employed and in what locations and what video is being utilized and where, the location of calls to action, and so on.

The campaign should continue for three to four weeks and review the results the same way as you did earlier. In this stage, you will be able to determine what is and isn’t effective on your website.

Design your final landing pages based on the elements that worked most effectively and test for at least 8-12 weeks. In between 8 and 12 weeks, you could make new landing pages and try them once more. You’ll have “fresh eyes” at this point, and you may be able to spot improvements to the effectiveness of your landing pages.

4) Use Customer Testimonials

Internet marketing is about earning the trust and confidence of the consumer, so that they’ll buy your product or services. One method to achieve this is to include testimonials from customers in your website’s landing pages. If they are presented correctly the testimonials could turn people who visit your site into customers through building confidence and trust.

5) Make it Personal

Testimonials are a great method to boost confidence among consumers. There are many websites that have testimonials from customers on them. Instead of just giving the name and quote the testimonial should be more personal. A picture of the person who is giving the testimonial can make the testimonial more personal and, consequently, more persuasive.

Request a picture of the person giving the testimonial. Confirm with them that they have given you permission to display the testimonial on your site. This will help make your customer testimonials more credible.

6) Increase the Impact by Using Video

If a photo is worth 1000 words you’ll be able to guess that a video is worth more. It’s simple to incorporate video into websites. You should think about having video testimonials of your satisfied customers. The individualization of the testimonials will make an impact.

A short, simple, honest video testimonial can greatly affect your potential customers. Include a whole page of testimonials on video and you’ll observe your conversion rate rise.

7) Make it Natural

Don’t write or script testimonials for clients. The consumer will be able to read the testimonial. The testimonial should appear natural and unforced. This will give it more credibility, and that’s the reason why that you’re adding testimonials to your site : credibility.

If you have customers who are keen to provide reviews but aren’t sure of what to say, you could give them suggestions for talking points however, do not write the entire thing, particularly if they are creating an online testimonial.

The fact is that testimonials from customers are an effective Internet advertising tool which will assist you in building trust and confidence. The more personal the testimonials are, the more likely it is for potential customers to identify with the person who gave the testimonial. If someone can identify with the person who is giving the testimonial, it will be more memorable.